Our Woodbridge micro market launch
On the 30th October we launched GreenBottle into our local town of Woodbridge, with a full package of local marketing activity to support the launch. Marketing highlights were our 'pimped' GreenBottle milk float from which we both demonstrated our product and dispensed green milk shakes and 'GreenBottle' branded balloons, our specially designed 'talking' recycling bins which ask for more when 'fed' with discarded GreenBottles, and a supporting package of posters, leaflets and in-store demonstrations. The launch was a huge success with massive consumer interest and excitement generated, and considerable local press interest also.
Since launch we have significantly built sales of Marybelle milk in the local Budgens store, and have also recruited a number of local cafes to become regular GreenBottle users. Press coverage has included features on local radio and in local newspapers, as well as some national media features including an article in The Times and an interview for founder Martin Myerscough on the Radio 2 Drivetime show - their most-listened-to daily show!! For more information on the launch, plus many photos of the day's activity please visit our web-site at GreenBottle.com or our Facebook page.
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